About Snap Marketing

Practical Experience. Proven Frameworks. Trusted Product Leadership.

Our Philosophy

At Snap Marketing, we believe product management works best when sound principles meet real-world experience.
Too often, organisations invest in frameworks, training, or transformation initiatives that look good on paper but fail to translate into everyday decision-making and delivery. Our approach is grounded in the belief that product management is not an academic discipline — it is a business capability that must operate effectively within real organisational, commercial, and regulatory constraints.
That philosophy underpins everything we do.

About Wade Venter

Snap Marketing is led by Wade Venter, an experienced product management practitioner, trainer, and advisor with deep exposure to complex and regulated business environments.

Wade has spent many years working across banking, financial services, fintech, and corporate environments, holding senior product, marketing, and portfolio roles where accountability for outcomes mattered. This experience shapes a practical, grounded approach to training and advisory work. This approach recognises the realities product professionals face every day.

Rather than teaching theory in isolation, Wade focuses on helping individuals and organisations apply product management principles with confidence, judgement, and commercial awareness.

Why Snap Marketing Is Different

Snap Marketing was established to bridge the gap between learning and application.
Our work is characterised by:
  • Practitioner-led training informed by real delivery experience.
  • A strong focus on accountability, outcomes, and decision-making.
  • An ability to operate comfortably within regulated and complex environments.
  • Respect for both customer value and commercial realities.
This approach resonates with organisations and professionals who are serious about making product management work — not just learning about it.

AIPMM Certification & Professional Training

Snap Marketing is an authorised provider of globally recognised AIPMM certification programmes, delivering structured training that combines international best practice with practical application.

The following AIPMM programmes are offered:

Certified Product Manager (CPM®)
Designed for product managers and professionals responsible for managing products across their lifecycle. This programme builds a solid foundation in core product management principles, processes, and decision-making.
Certified Product Marketing Manager (CPMM®)
Focused on the intersection of product management, marketing, and go-to-market execution. This programme equips professionals to position, launch, and grow products effectively in competitive markets.
Certified Innovation Leader (CIL®)
Designed for leaders responsible for driving innovation within organisations. This programme focuses on structured innovation, leadership alignment, and translating innovation intent into measurable outcomes.

Each programme is delivered with a strong emphasis on real-world relevance, practical examples, and application within participants’ own organisational contexts.

Who We Work With

Snap Marketing works with:
  • Organisations building or strengthening product management capability.
  • Product leaders and teams operating in complex or regulated environments.
  • Individual product professionals investing in their own development and career progression.
Engagements range from structured training and certification programmes to targeted enablement and advisory support.

A Personal Note

Snap Marketing values clarity, integrity, and practical outcomes.

Whether working with an organisation or an individual practitioner, the objective is always the same — to enable better product decisions, stronger alignment, and outcomes that stand up to scrutiny.

Let's talk

If you would like to learn more about Snap Marketing, our approach, or the AIPMM programmes we offer, the next step is simply a conversation.
Contact Wade to discuss how Snap Marketing can support your organisation or your professional development journey.
Contact Wade to discuss your product management needs